Selling Price Calculator
Most pricing calculators work off gross margin alone. This one solves for the price that actually breaks even — or hits a target contribution margin — after RTO, returns, COD handling, payment gateway fees, marketplace commission and GST.
₹582.89
The lowest price at which your estimated monthly contribution profit is ₹0 — below this, every order you sell loses money.
₹730.94
The lowest price at which your estimated contribution margin reaches 20%, holding every other input fixed.
We model your full order funnel — cancellations, then RTO, then returns — before counting any revenue. Product cost, marketplace commission and GST are only charged on orders that actually sold through (Realized units); packaging and forward shipping are charged on everything you dispatch, including orders that come back. Contribution Profit excludes fixed overhead; Operating Profit includes it.
Sourced defaults in use
Verified 2026-10-20 · Readymade garments at or under ₹2,500/piece. Threshold was ₹1,000 before the Sept 2025 GST 2.0 rationalisation.
All figures are modeled estimates. Actual marketplace fees, GST treatment and shipping rates vary by seller agreement and change over time — verify against your own seller dashboard before making pricing decisions.
The same cost structure as the D2C Profit Calculator's kurta-set example — here, instead of checking profit at a chosen price, we solve backwards for the price itself.
Inputs
- Product cost
- ₹520
- Monthly orders
- 400
- COD RTO rate
- 28%
- Monthly ad spend
- ₹30,000
- Target margin
- 20%
Result
- Break-even price
- ₹864.03
- Price for a 20% margin
- ₹1,082.72
What's the difference between break-even price and the target-margin price?
Break-even price is where contribution profit is exactly ₹0 — your floor. The target-margin price is higher: the price needed to actually earn a chosen margin, not just avoid a loss.
Why does my monthly ad spend affect the break-even price?
Unlike break-even ROAS or maximum CAC (which are measured before ad spend), the break-even selling price is solved with your actual monthly ad spend included as a fixed cost — because here, price is the only unknown, so every other cost has to be accounted for in full.
I got '—' as a result. What does that mean?
No finite positive price solves the equation at your current RTO/return rate and cost structure — the inputs need to change (lower RTO, lower fixed costs, or a lower target margin) before any price can work.
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