D2C Profit Calculator
Most calculators tell you what one order looks like. This tells you where your business is actually making and losing money — after product cost, shipping, COD, RTO, returns, ads, GST and marketplace fees.
₹1,55,393
Contribution margin
41.1%
Break-even ROAS
2.09×
Maximum CAC
₹380
Product accounts for ₹1,43,075 of your monthly costs — the largest single category.
Reducing RTO from 12% to 7% could improve estimated monthly contribution profit by ₹15,580.
We model your full order funnel — cancellations, then RTO, then returns — before counting any revenue. Product cost, marketplace commission and GST are only charged on orders that actually sold through (Realized units); packaging and forward shipping are charged on everything you dispatch, including orders that come back. Contribution Profit excludes fixed overhead; Operating Profit includes it.
Sourced defaults in use
Verified 2026-10-20 · Readymade garments at or under ₹2,500/piece. Threshold was ₹1,000 before the Sept 2025 GST 2.0 rationalisation.
All figures are modeled estimates. Actual marketplace fees, GST treatment and shipping rates vary by seller agreement and change over time — verify against your own seller dashboard before making pricing decisions.
A D2C seller moving 400 orders a month of a ₹1,499 kurta set, mostly COD, with a realistic RTO rate for the apparel category.
Inputs
- Selling price
- ₹1,499
- Product cost
- ₹520
- Monthly orders
- 400
- COD share
- 65%
- COD RTO rate
- 28%
- Monthly ad spend
- ₹30,000
Result
- Contribution profit
- ₹1,72,265 / month
- Contribution margin
- 41.9%
- Product cost (realized units only)
- ₹1,49,596
- Reverse shipping (RTO + returns)
- ₹5,779
- COD handling fee
- ₹6,963
What's the difference between Contribution Profit and Net Profit?
Contribution Profit subtracts product cost, shipping, fees and ads — but not fixed overhead like rent or salaries. It tells you whether a product or channel is working on its own merits. Net/Operating Profit subtracts fixed overhead too, and is only meaningful once you're confident the unit economics work.
Why doesn't RTO'd stock count as a full loss?
An RTO'd or returned order comes back to your inventory — you can usually resell it. Charging full product cost on it would double-count a cost you haven't actually incurred. We instead charge double freight (shipped out, shipped back) plus an editable damage/resale-loss provision for stock that comes back genuinely unsellable.
Does this work for marketplace sellers, not just D2C/Shopify?
Yes — switch the channel in Advanced settings to Amazon, Flipkart or Meesho to apply that marketplace's commission and fixed-fee defaults, or use the dedicated Amazon/Flipkart/Meesho calculators for category-specific fee pickers.
Why does changing my ad spend not change my maximum CAC?
Maximum CAC and break-even ROAS are measured before ad spend is deducted, by design — they answer 'what can I afford to spend', so ad spend itself can't be a circular input into that ceiling.
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