D2C ProfitCalculate My Profit

Seller Guides

In-depth guides on break-even ROAS, RTO costs, maximum CAC, marketplace profitability and contribution margin for Indian D2C and marketplace sellers — each with a real worked number, not filler.

Why a ₹999 product can still lose money at 4× ROAS

4x ROAS sounds safe. It isn't, once you subtract COD, RTO, returns, gateway fees and GST from gross margin — here's the real break-even math with a worked example.

How much does 10% RTO actually cost you?

RTO isn't a lost sale — it's a lost sale plus two freight bills. See the real monthly cost of a 10% RTO rate, with category benchmarks from fashion to electronics.

What is the maximum CAC I can afford?

Most CAC guidance uses a generic LTV ratio. For Indian D2C, your real ceiling is set by COD, RTO and return drag before marketing even enters the picture.

Amazon vs Meesho vs Flipkart profitability, same product

Same product, same price, three very different profit outcomes — a worked side-by-side comparison of fees, shipping and effective margin across all three marketplaces.

How COD affects D2C profitability

Cash on Delivery drives conversion and drains margin in the same breath. Here's the real trade-off, modeled with the RTO gap between COD and prepaid orders.

How to calculate contribution margin for ecommerce

Contribution margin is the number that tells you if a product actually works — not gross margin, not net profit. Here's the exact formula, step by step.